Nevajag akli uzticçties televizoram
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28.12.2014
Televîzijas programmâm un sarunu ðoviem ar mediíu piedalîðanos jebkurâ valstî ir vislielâkie reitingi. Taèu zinâtnieki brîdina, ka ne tuvu vienmçr var ticçt no ekrâna paustajâm ziòâm un rekomendâcijâm. Ikviens tâds ðovs sniedz skatîtâjiem lielu daudzumu informâcijas par visvairâk izplatîto slimîbu profilaksi, simptomiem un ârstçðanas metodçm. Taèu Kanâdas pçtnieki apgalvo, ka no zinâtnes redzes viedokïa, nebût ne visa tâ informâcija, kas tiek pasniegta skatîtâjiem, ir neapðaubâma. Daudzos gadîjumos tâ ir nepârbaudîta vai pat kaitîga.
Kanâdas Albertas provinces universitâtes (University of Alberta) darbinieki uzmanîgi izpçtîja 40 populâru amerikâòu televîzijas raidîjumu „Daktera Oza ðovs” (The Dr. Oz Show) un „Ârsti” (The Doctors) izlaidumus. Pçtîjuma autori atlasîja tâlâkai analîzei pa 80 medicîniskajâm rekomendâcijâm, kuras bija izskançjuðas ðajâs programmâs un kuras bija adresçtas tieði televîzijas skatîtâjiem.
Pçtnieki ziòo, ka 54% tâdu rekomendâciju viòiem neizdevâs atrast zinâtniskajâ literatûrâ nekâdu apstiprinâjumu. Vçl vairâk – 15% gadîjumu medicîniskajâ literatûrâ atrodamie dati bija diametrâli pretçji tai informâcijai, kura tika pasniegta no ekrâna. Pie tam, tâdâs pârraidçs to vadîtâji-ârsti nereti tieðâ veidâ reklamçja tâdu vai citâdu pârtikas piedevu.
Viss raksts: „Televîzijas sarunu ðovi par medicînu: veselîbas izglîtîba vai laika kavçklis?” | http://uofa.ualberta.ca/news-and-events/newsarticles/2014/december/tv-medical-talk-shows-health-education-or-entertainment#sthash.tIAM1FZN.dpuf |
<...> For millions of people around the world, televised medical talk shows have become a daily viewing ritual. Programs such as The Dr. Oz Show and The Doctors have attracted massive followings as charismatic hosts discuss new medical research and therapies while offering viewers their own recommendations for better health. For show producers it’s a winning ratings formula—but for viewers eager for a healthier life, the results aren’t so clear cut. “The research supporting any of these recommendations is frequently absent, contradictory or of poor quality,” says Christina Korownyk, an associate professor in the Department of Family Medicine in the University of Alberta’s Faculty of Medicine & Dentistry. “The public may see these shows as educational,” adds Mike Allan, a colleague and fellow professor in the Department of Family Medicine. “But in many ways we wonder if that’s really what they’re there for. Perhaps they’re just there for entertainment.” Korownyk and Allan are two of the authors of a new study published in the Christmas edition of the British Medical Journal, which examines the recommendations of televised medical talk shows. The researchers say they settled on the study after hearing concerns from several physicians whose patients took to heart the advice given on the shows. “Some patients come in and say, ‘I heard on Dr. Oz yesterday that we should all be doing this.’ And then we’re left scrambling in our office to try to find answers,” says Korownyk. “It got us reflecting, what’s being said there? What kinds of things are being recommended and what kind of information is being provided?”<...>
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